Betuws Bakkie was created when Arnout discovered his passion for coffee in 2020, experimenting with beans and roasting processes. He noted that obtaining fair raw coffee beans is difficult due to an opaque and unfair coffee chain, which often means that coffee farmers receive prices that are too low. This inspired Betuws Bakkie to make four promises: pay farmers a fair price, use responsibly grown beans, roast traditionally and donate 5% of the profit to social causes in the Betuwe. They promise to be sustainable, honest, quality and service-oriented, strive for positive relationships throughout the chain, and want to involve coffee drinkers in the Betuwe in their initiative. Their core values focus on fair coffee, from farmer to consumer, and on a positive impact on the local community.